![]() Other ad options, including Text Ads, Programmatic Display Ads, and Dynamic Ads (The example below is a Dynamic “Follow” Ad) are available to give your company flexibility in how you promote yourself to the LinkedIn community. Sponsored Content posts also feature a “Follow” button users can click, since the Sponsored Content will often be displayed to users who don’t currently follow your Company Page. The easiest way to do this is by promoting a post which data shows will drive strong engagement from your target audience. Several companies have used LinkedIn advertising to quickly grow their community on LinkedIn. As your team members publish more content, they are likely to gain more followers, making them even more powerful in terms of content amplification potential. Your can also repurpose content published elsewhere, so an employee who creates a blog post for the website could easily add it to LinkedIn without hurting the original post’s SEO rank. This publishing can relate to industry trends, company news, or insights specific to their specialty, and a well-placed link within the content can drive traffic to your Company Page. Individual Team Member FollowersĪny LinkedIn member can now publish long-form content on LinkedIn, and it’s worth encouraging employees to try their hand at content creation. But as the above screenshot proves, even corporate giants like Amazon still enjoy the benefits of employee sharing on LinkedIn. As your employees’ networks grow, so too does your reach, and over time, your company’s follower count.Įncourage employees to actively grow their professional networks, taking advantage of relevant connection opportunities with peers, partners, sales prospects, and customers when they arise.Įmployee advocacy is especially important in the early stages of your Company Page, when your visibility is dependent upon a select group of enthusiasts. When employees engage with your Company and Showcase Page content, that engagement extends to the feeds of your employees’ collective professional networks. In addition to serving as the core base of followers for your Company Page, employees can also be called upon to share and engage with content, extending your content’s effective reach. Individual Team Member ConnectionsĮmployees are often a brand’s best advocates on LinkedIn. Showcase Pages are a great tool for giving your audience what they want while keeping them unified and connected to your larger LinkedIn footprint. ![]() Microsoft manages more than a dozen Showcase Pages in addition to its primary Company Page: From the marketer’s standpoint, Showcase Pages enable segmentation – they allow marketers to share specific content with a targeted audience without inundating other followers with irrelevant content.Ī sports apparel company, for example, might decide to build a dedicated Showcase Page focused specifically on its running apparel and gear. Showcase Pages allow LinkedIn members to follow only the particular aspect(s) of a company that interest them. Why create a Showcase Page? It’s about relevance. Showcase Page FollowersĪ Showcase Page is an extension of your Company Page that’s focused on a particular brand, business unit, or initiative. For more tips on creating a Company Page your entire company is proud to promote, check out The LinkedIn Company Pages Playbook. You’ll also want your employees to help spread the word by listing themselves as employees of your company on LinkedIn, which automatically adds them as a follower. Then cross-promote on your other social channels. Create calls-to-action that encourage visitors to follow your Company Page. The following advice will seem overly simple but it bears mentioning anyway: The best way to get people to follow your Company Page is to ask. Links to your LinkedIn Company Page should be featured on your company website, blog posts, emails, newsletters, via a website “Follow” button, and even your other social accounts. Once your Company Page is up and running, promote it by proactively driving traffic to it from other sources. Add visual appeal, descriptions, highlight key offerings, and consistently share content. Start by making sure your Company Page is complete. ![]() Your Company Page is the centerpiece of your LinkedIn presence. Here are the various ways your company can add followers on LinkedIn: Company Page Followers Think of it as a long-term investment that pays dividends in the form of better marketing results. Marketers should aim to add followers through every stream, building their LinkedIn presence steadily over time. It’s simply easier to conquer marketing objectives when each piece of content you publish reaches a large, relevant audience.įortunately, there are multiple ways to build an audience on LinkedIn. The benefits of a large LinkedIn following are obvious.
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